It’s no secret that the GC panel at LMA National is always one of the most valuable sessions — and this year’s was no exception. Eric Dodson Greenberg (Cox Media Group), Lillian Howard Potter (Ericsson), and Belinda E. Nixon (Internet 2) took the stage to share their perspectives on what really drives successful firm-client relationships: how firms market themselves, how they pitch, and how they deliver once the work begins.

As a trusted coach and strategist to law firm leaders, Melissa helps seller-doers build business development programs that deliver results and support firm-wide goals.

With over 30 years of experience, Kip has helped law firms and professional services organizations grow their businesses and strengthen leadership

As AI continues to advance at an exponential pace, law firms must confront an uncomfortable reality: AI-driven efficiencies challenge the very foundation of the traditional billable hour model. The legal profession is on the brink of a seismic shift, and while it’s tempting to view AI as a distant disruptor, the truth is, firms need to start planning for the impact of AI today. The next five years will determine which firms thrive and which are left behind.

There have been recent reports on a ghosting trend in the legal industry, both large law firms being ghosted by legal department clients and in-house lawyers being ghosted by recruiters. With Halloween quickly approaching, we thought it would be an apt time to address the former.