Pipelineplus trainings & presentations
Business Development Institute: Coaching Intensive
We’ll teach you how to turn informal coaching into intentional, structured coaching with real impact. Enroll today to become a more confident and credible coach.
For BD Professionals Who Want to Make An Impact
BDI:CI was developed specifically to help BD professionals coach more effectively and drive meaningful business results. You’re already having coaching conversations with seller-doers in your firm. But you want to bring more intention, structure, and impact to the table.
This six-month program helps marketing and business development professionals become more confident and credible coaches within their firms. You’ll learn how to shift your approach from ad hoc guidance to focused, productive conversations that help business developers take meaningful action and deliver measurable results.
Work alongside a supportive peer cohort and receive practical tools, frameworks, and one-on-one feedback from seasoned coaches who understand the unique challenges of coaching in professional services firms, creating a secure and comfortable learning environment for you.
Who Should Participate
This cohort is designed for:
Practice group BD managers, BD managers and directors, marketing & BD directors, marketing managers, industry business development reps — anyone coaching seller-doers.
Teams that are welcoming new laterals, prepping senior associates for promotion, or recently merged firms.
Professionals who already do informal BD coaching but want to build more structure and consistency.
Those who want a clear roadmap, proven tools, and real-life guidance to grow their confidence and credibility as a coach.
Those who are ready to build an internal coaching program.
Program Structure
This extensive program allows for deep learning and application, ensuring you’re fully prepared to take on the role of a confident and credible coach within your firm.
Four live zoom sessions, each 60 minutes, will cover practical frameworks, real-world examples, and peer discussions, ensuring you receive tangible value from each session.
Two individual one-on-one coaching sessions with your PipelinePlus coaches, Melissa Hoff and Jennifer Castleberry, to tackle your specific questions and situations.
During this program, you’ll have the opportunity to build your coaching mindset, practice your skills, and shift from informal coaching to intentional, impactful support.
What Sets the BDI:CI Curriculum Apart?
Designed and led by experienced BD coaches who understand the unique realities of professional services firms, BDI:CI combines individual coaching sessions that focus on real scenarios with trusted advisors. It also provides practical frameworks drawn from The Short List. These tools are immediately applicable and offer a structured approach without generic fluff, so your coaching is effective and impactful from day one. Along the way, you’ll build the confidence and mindset needed to move from informal 'water cooler' conversations to sustainable, results-driven support.
-
What coaching is — and what it isn’t
Coaching vs. training
Earning trust and credibility as an internal coach
Meet your cohort for the next six months
First individual coaching session with your PipelinePlus Coach (October)
-
How to prepare for your first structured session
Using an intake questionnaire to guide your approach
Follow up strategies and tracking progress
Coaching for different audiences:
Group vs. individual coaching
Tailoring for laterals, partners, and associates
Break for the December holiday season
-
Keeping coaching moving forward after the first session
Managing expectations and setting goals
Coaching through uncertainty and change
Making coaching actionable – how to get “unstuck” as a coach
Overcoming blockers - Helping business developers get “unstuck” and overcome barriers to success
Showing ROI to keep leadership invested
Second Individual coaching session with your PipelinePlus Coach (February)
-
Recognize whether your coachee is in growth, maintenance, or change mode
Overcome common BD inertia
Capstone presentation: put it all together
Meet Your Instructors
-
Melissa Hoff
Melissa brings a wealth of knowledge with over 25 years in the legal industry, focusing on business development, coaching, and client relationship management. Melissa’s expertise lies in her ability to develop and implement tailored coaching programs that align with firm goals while fostering individual growth. Her engaging teaching style and deep understanding of the industry make her a sought-after coach and mentor.
-
Jennifer Castleberry
Jen is a seasoned legal marketing professional with over two decades of experience. As a certified coach, Jen specializes in helping business development teams and legal professionals cultivate the skills necessary to thrive in a competitive market. Her approach is grounded in practical, results-oriented strategies that have consistently driven revenue growth and client engagement for the firms she has worked with.
Secure Your Spot
The next cohort starts in September 2025. Space is limited to maintain a collaborative and highly interactive group.
Tuition is $2,500 per participant. However, we offer preferred pricing for BDI alumni, Roundtable members, and group enrollment.