Pipelineplus consulting

Pricing Strategy

Your Firm’s Data Holds the Key to Greater Profitability

With rising overhead, market pressure on rates, and increasing talent costs, many firms are seeing shrinking margins, even with steady revenue. Incremental adjustments won’t solve structural challenges. Strategic profitability requires visibility, alignment, and buy-in from the people who drive the numbers.

Our strategic pricing program equips your leadership team with the insights and tools needed to achieve measurable, firm-wide financial improvement.

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Transform Your Pricing Strategy with our comprehensive approach

Our senior advisors bring deep expertise in working with leadership, practices, and clients to help you strategically increase revenue while managing costs. We collaborate with your management and operations teams to define clear, achievable goals using competitive intelligence, rate comparison analysis, and client insights.

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We help you determine the optimal pricing strategy that aligns with your firm’s goals and market position, ensuring your rates are competitive and sustainable. This includes strategic recommendations on rate adjustments that optimize revenue without causing friction with clients.
A confidential partner survey establishes a baseline for understanding value and profitability.
We use a survey mechanism to integrate client input to inform your pricing based on the value they receive and the structures that cause the least amount of friction for them.
Our team provides a comparison of your current rates with those of your industry peers, giving you competitive intelligence for more informed decisions about rate adjustments.
Often, rates are suppressed by partners who harbor the concern that increasing their rates will drive clients away. In reality, this rarely happens.
Yet, year after year, this pattern leads to an unprofitable system that continues to perpetuate itself. We help you break that cycle with data-driven confidence.
We help your firm explore and implement alternative fee arrangements that align with AI-driven efficiencies, moving beyond traditional hourly billing models.
These innovative structures, such as value-based pricing or flat fees, enable your firm to maintain profitability while enhancing client satisfaction by offering more transparent, predictable, and results-driven billing.
We assist in developing clear, compelling messaging around your services, value proposition, and any new or adjusted pricing models, ensuring transparency and trust with clients.
We coach and educate your attorneys on how to talk to clients about fees and how to emphasize the value of their services to clients.

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Chief Operating Officer

Christy Walsh

Chief Operating Officer

"Their insights are practical and engage even the most skeptical audience. Our team refers back to the takeaways throughout the year and regularly use their new insights at the negotiation table to benefit our firm.”

Chief Operating Officer

Managing Partner

Chris Hedican

Managing Partner

“PipelinePlus helped us improve our value positioning and align our rates with market and client expectations. Their guidance was invaluable and greatly helped our lawyers in successfully communicating our pricing with our clients. We realized tangible results within a few months of implementation.”

Managing Partner

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