Pipelineplus Blog
Insights for Relationship-Driven Growth
Actionable strategies for professional services leaders who value relationships as much as revenue. Whether you're building business, refining strategy, or optimizing profitability, these articles focus on what moves the needle.
Do You Have What It Takes to Create Collaborative, Cross-selling Teams?
Your firm is leaving millions on the table—35% of single-practice clients walk away, while those using multiple services stay. Stop the bleed: discover how to break cross-selling barriers and turn collaboration into your firm’s biggest profit driver.
Advisor Spotlight: Rich Bracken
Spend a session with Rich and you’ll quickly see why he’s known for his vibrant energy and rich insights (pun fully intended!). With over 20 years of experience helping professionals elevate their leadership, business development, and client relationship skills, Rich has built a strong reputation for equipping clients with the strategies and tools they need to succeed.
What GCs Really Want: Takeaways from the LMA National GC Panel
It’s no secret that the GC panel at LMA National is always one of the most valuable sessions — and this year’s was no exception. Eric Dodson Greenberg (Cox Media Group), Lillian Howard Potter (Ericsson), and Belinda E. Nixon (Internet 2) took the stage to share their perspectives on what really drives successful firm-client relationships: how firms market themselves, how they pitch, and how they deliver once the work begins.
Advisor Spotlight: Melissa Hoff
As a trusted coach and strategist to law firm leaders, Melissa helps seller-doers build business development programs that deliver results and support firm-wide goals.
What Law Firm Growth Means Now
Law firms are shifting from reactive growth to strategic expansion—prioritizing key clients, smarter laterals, and hidden-network recruiting. Discover how marketing and BD teams hold the untapped connections that drive real growth.
Advancing Business Development Maturity – A Roadmap for Long-Term Success
Is your firm stuck in reactive business development—or building a revenue-driving machine? Discover the 5-stage maturity roadmap that transforms sporadic networking into systematic, firm-wide growth.
Advisor Spotlight: Kip Guthrie, MBA
With over 30 years of experience, Kip has helped law firms and professional services organizations grow their businesses and strengthen leadership
Maximizing Business Development ROI: Why Less Is More
Business development is often viewed as a numbers game—more meetings, more networking events, more outreach. However, the most successful rainmakers take a different approach. Instead of chasing quantity, they focus on quality.
Advisor Spotlight: Rebecca Nassi, JD, MA
For decades, Rebecca Nassi, Senior Advisor and Co-Founder of PipelinePlus, has empowered executives, entrepreneurs, and high-performing professionals to navigate challenges and create meaningful, lasting change in both their careers and personal lives.
Breaking Down Silos? Let’s Build Bridges Instead.
The phrase “breaking down silos” has become a mantra in today’s corporate world. Leaders emphasize tearing down barriers to improve communication and collaboration, but perhaps we’ve overlooked a crucial point: destruction alone doesn’t necessarily drive innovation or organizational health. Instead of focusing on breaking things apart, what if we adopted a more constructive approach? Let’s talk about building bridges instead.
Advisor Spotlight: David E. Wood, JD
David brings nearly four decades of legal experience, having spent 38 years as a practicing attorney, most recently as a senior partner at Barnes & Thornburg LLP, and earlier as the founder of his own law firm
Is Your Law Firm AI-Ready? Preparing for the Inevitable Shift in the Legal Industry
As AI continues to advance at an exponential pace, law firms must confront an uncomfortable reality: AI-driven efficiencies challenge the very foundation of the traditional billable hour model. The legal profession is on the brink of a seismic shift, and while it’s tempting to view AI as a distant disruptor, the truth is, firms need to start planning for the impact of AI today. The next five years will determine which firms thrive and which are left behind.