Pipelineplus Blog
Insights for Relationship-Driven Growth
Actionable strategies for professional services leaders who value relationships as much as revenue. Whether you're building business, refining strategy, or optimizing profitability, these articles focus on what moves the needle.
What GCs Really Want: Takeaways from the LMA National GC Panel
It’s no secret that the GC panel at LMA National is always one of the most valuable sessions — and this year’s was no exception. Eric Dodson Greenberg (Cox Media Group), Lillian Howard Potter (Ericsson), and Belinda E. Nixon (Internet 2) took the stage to share their perspectives on what really drives successful firm-client relationships: how firms market themselves, how they pitch, and how they deliver once the work begins.
Telling the Sian Story: A Blueprint for Relationship-Driven Success
In a recent episode of the Market Leaders Podcast, Sian Story, General Counsel at Vendavo, shared her unique journey—from starting at a law firm in Bristol to taking on the fast-paced, innovation-driven world of Silicon Valley.