How to Optimize Business Development Maturity at Your Firm

Professional services firms often face an uphill climb in advancing their business development maturity and maximizing revenue. In our experience, firms typically progress through five stages on the path to an optimized business development function: Hero, Reactive, Proactive, Forward-Leaning, and Collaborative.

The Five Stages of Business Development Maturity

1. Hero

Hero firms have a traditional model with just a few rainmakers feeding the entire institution.

2. Reactive

A reactive firm is more open to new ideas and generally opportunistic about growth.

3. Forward-Leaning

Typically, in a forward-leaning firm, its partners have documented business development optimization plans, but they struggle to allocate the necessary time for implementation.

4. Committed

The Committed firm subscribes to the adage, “you can’t change what you don’t measure.” It commits significant resources to its business development, optimization, and infrastructure operations.

5. Collaborative

The final stage of business development maturity is the collaborative stage. The professionals at this firm act in concert, maximizing growth opportunities at every level.

To learn more about these stages – and tactics on how to move forward – download our guide, “The Five Stages of Business Development Maturity at Professional Services Firms,” today.

As you will read in the guide, the team at PipelinePlus would be happy to provide a complimentary business development assessment to define your current state and offer actionable guidance on how to advance to the next stage. Click here to book your complimentary BD Assessment.