Key Performance Indicators for Law Firms (2018)

This report provides legal marketers with a set of 18 useful KPIs that are easily calculated, aggregated from platforms they already use, immediately actionable, and strategically valuable. We will also explain what you can do with those metrics to cut costs, identify opportunities, and grow the firm. In this report, we make a case for:

  • Why law firms should track business intelligence metrics.

  • How these metrics can benefit the firm, the lawyers, and the marketing department.

  • 18 specific Key Performance Indicators (KPIs) that legal marketers should track.

  • How marketers should respond to each KPI to optimize efficiency and ROI.

  • How our business intelligence dashboard, Practice Viewer, can track all of these metrics effortlessly.

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The State of CRM for Law Firms (2018)

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Business Development Trends Across Firm Demographics (2018)