Jennifer
Castleberry
Fractional Marketing Director
Jennifer Castleberry brings a wealth of insight and energy to her role as Fractional Marketing Director at PipelinePlus, where she helps professional services firms stand out and connect meaningfully with clients.
As a certified coach and seasoned marketing strategist, she draws on over 20 years of experience to craft brand strategies, campaigns, and client engagement initiatives that drive measurable business development results for attorneys, consultants, and other professionals. Her approach is both strategic and empathetic, ensuring every effort aligns with a firm’s unique goals and client relationships.
With a career spanning Am Law 100, 200, and mid-sized firms, Jennifer has led teams to deliver award-winning brand campaigns, videos, website launches, and client-focused programs. She excels at turning ideas into impactful strategies, from high-profile client events to integrated campaigns that resonate.
In 2024, she earned her coaching certification, deepening her commitment to mentoring professionals and teams in authentic, effective BD. Outside of work, Jennifer serves on her local YMCA board, finds inspiration through photography, and is currently exploring the craft of silversmithing—a reflection of her creative and community-driven spirit.