Kelley
Goes, JD
Senior Advisor
Kelley Goes experience as a coach is shaped by decades of hands-on experience in law firm leadership, business development, and professional services growth strategy. She brings a practical, inside-the-firm perspective to her work with attorneys and executives, grounded in her extensive background guiding teams, developing client relationships, and driving strategic initiatives within complex organizations.
Kelley has spent much of her career in senior roles at Jackson Kelly PLLC, leading the firm’s Communications, Marketing, and Business Development functions and as a Member of the Business Department. That experience—supporting attorneys, advancing firm-wide growth goals, and shaping the integration of lateral talent—gives her unusually deep insight into how professional services practices thrive from the inside out.
Her legal career spans both Big Law and mid-sized environments. She has represented public and private lenders in major commercial transactions, advised government entities and statutory boards, and litigated patent infringement matters for a major energy company. Her early advocacy earned her a U.S. Department of Justice Certificate of Commendation for work in federal natural-resource litigation. This breadth of practice enables her to coach attorneys with credibility and with a nuanced understanding of the pressures and opportunities inherent in legal work.
Kelley’s professional path also includes significant public-sector leadership. She served as State Director for U.S. Senator Joe Manchin, Cabinet Secretary for the West Virginia Department of Commerce, and Executive Director of the West Virginia Development Office. In these roles she oversaw multimillion-dollar economic development initiatives, chaired statewide councils, and helped craft legislation supporting infrastructure and broadband expansion.
A seasoned communicator, Kelley has delivered national and international policy briefings, CLE programs, and presentations on public-private partnerships to developing countries. She brings this combination of legal knowledge, executive leadership, and firm-side business development expertise to PipelinePlus, helping professionals strengthen relationships, accelerate growth, and lead with clarity in today’s competitive professional services landscape.
Get to Know Kelley
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Having coached lawyers at various stages of their careers, I truly believe that anyone can learn to attract and retain clients and connections. I feel comfortable meeting the client where they’re at and building from that point.
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Lawyers market themselves as experienced practitioners, which, while correct, does not distinguish them to prospects. Figure out how to solve the prospect’s problems. What pressure is the prospect under? Usually anything to do with lawyers is taking away from a prospect’s primary responsibilities, so how can you stay out of the way? Then market that knowledge and understanding to the prospect.
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I coach because I am energized by helping people reach their full potential. Beyond work, I try and bring that same energy to everyday encounters – this approach makes me a better listener and more attuned to my surroundings, which is rewarding as well.
Coaching That Drives Measurable Growth
Kelley partners with professionals at every level to clarify goals, prioritize relationships, and maintain strong momentum.
Let us know what you’d like to explore, and we’ll connect you with the next step.