Ep.46 - "Promoting the Marketing Department to the Lawyers" with Michael Blachly

BD Coaching
Written By Alcyone Reserve

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

  • How to internally market the marketing department by demonstrating the services you offer to the lawyers.

  • How marketers can use the concept of ROO

  • Return on Objective – to demonstrate their department’s value.

  • Where Michael gets inspiration for new ideas and innovation in his role.

Alcyone Reserve

Alcyone Reserve is a Port Townsend-based brand and multimedia studio specializing in Squarespace website design, video production, event displays, and branding. Led by Alex Liberato, we craft clear, compelling visuals and digital experiences that help businesses shine. Whether creating user-friendly websites or eye-catching marketing materials, we bring a creative, thoughtful approach to every project.

https://www.alcyonereserve.com
Previous

Ep.47 - "Best Practices in Lateral Integration" with Jennifer Queen
Next

Ep.45 - "Understanding the Lawyer Personality" with Dr. Larry Richard