Ep.73 - "Cultivating a BD Mindset with Associates" with Katie Munroe

BD CoachingProfessional Development Coaching
Written By Alcyone Reserve

Market leaders are skilled at finding opportunity in the places most people overlook. In this week’s episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she championed an expansion of the firm’s business development efforts to include partners and associates. Katie astutely recognized how bringing associates into the fold earlier on would better prepare them for future partnership responsibilities. And that in today’s highly competitive legal market, it is everybody’s responsibility, not just the partners, to stretch the reach of the firm.

Tune in to hear Katie elaborate on:

  • Her philosophy on how to mold BD behaviors to prepare associates for partnership

  • How her team has systematized the BD process

  • The unique way she’s brought levity to BD for associates

  • Zuckerman Spaeder’s training commitment

  • How she helps associates inventory their networks and use LinkedIn more effectively

Alcyone Reserve

Alcyone Reserve is a Port Townsend-based brand and multimedia studio specializing in Squarespace website design, video production, event displays, and branding. Led by Alex Liberato, we craft clear, compelling visuals and digital experiences that help businesses shine. Whether creating user-friendly websites or eye-catching marketing materials, we bring a creative, thoughtful approach to every project.

https://www.alcyonereserve.com
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Ep.74 - "An Entrepreneurial Approach to Firm Growth" with Marianne Talbot
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Ep.72 - "Making an Impact in the Short-Term" with Maggie Garden