Ep.83 - Data-Driven Marketing and Business Development in the Legal Industry with Koree Khongphand-Buckman
In this episode of the Market Leader’s Podcast, join host David Ackert as he sits down with Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner LLP, to explore the world of data-driven marketing and business development in the legal industry. Together, they dive into the challenges law firms face when implementing a data-driven approach and how Foley & Lardner effectively utilizes data to target key sectors, share best practices, and enhance the overall client experience.
Throughout the episode, Koree emphasizes the importance of fostering collaboration between departments and underscores the need for viewing data as a valuable firm-wide asset, empowering more informed strategic decision-making.
Uncover the hurdles law firms encounter, including encouraging lawyers to actively contribute data and share contacts, while transitioning marketing from an administrative function to a strategic one. Additionally, gain insight into the advantages of adopting a centralized data system and the significance of leveraging the right technologies for success.
Whether you’re a legal professional or interested in data-driven strategies for business development and client engagement, this interview provides valuable insights you won’t want to miss. Tune in now and discover how data can revolutionize the legal industry.
