Ep.86 - Exploring Business Development Synergies Across Industries” with Diane Paoletta

BD Coaching
Written By Alcyone Reserve

In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities and differences in applying business development principles and tactics at professional services firms across different industries, particularly examining the dynamic between law and accounting. 

David and Diane engage in an insightful discussion, including: 

  • Diane’s personal account of the transition from accounting to legal 

  • Strategic similarities between the two industries and common tactics that Diane has successfully implemented at each 

  • Industry/firm perspectives on the practice of business development, as well as the tracking and reporting on progress 

  • Tips to successfully leveraging personal networks and the shared networks of those around you 

  • Advice for marketers looking at transitioning from one industry to another 

  • And more 

Alcyone Reserve

Alcyone Reserve is a Port Townsend-based brand and multimedia studio specializing in Squarespace website design, video production, event displays, and branding. Led by Alex Liberato, we craft clear, compelling visuals and digital experiences that help businesses shine. Whether creating user-friendly websites or eye-catching marketing materials, we bring a creative, thoughtful approach to every project.

https://www.alcyonereserve.com
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Ep.85 - Show Me You Know Me: How to Win Business through Human Connections in the Age of AI with Samantha McKenna