PipelinePlus logo with the tagline 'Powered by Ackert' in blue text.
A smiling woman with curly red hair wearing a light purple blouse, standing in a bright, modern office space with large windows.
Black background with white outline of the letter 'P' and a plus sign
Blue rounded square icon with a speech bubble shape, commonly representing messaging or communication.

Melissa
Hoff

Senior Advisor

Melissa Hoff brings more than two decades of in-house and consulting experience to her role as Senior Advisor at PipelinePlus. A trusted coach and strategist to law firm leaders, Melissa partners with lawyers and practice groups to design and implement business development programs that drive performance and align with firmwide goals. 

Before joining PipelinePlus, Melissa was a partner at the Zeughauser Group, where she advised AmLaw 100 firms on marketing, branding, and client development strategies. She previously led marketing efforts at Garvey Schubert Barer (now Foster Garvey) and held a director role at Preston Gates & Ellis (now K&L Gates). Her in-house experience also includes time on the marketing team at Cooley. 

Melissa has worked with national, mid-sized, and boutique law firms to develop strategic business development plans, client retention programs, and branding initiatives. Her creative approach and deep industry insight have earned recognition, including a first-place Legal Marketing Association Your Honor Award for branding. 

A longtime leader in the legal marketing community, Melissa was a founding member of the Legal Marketing Association’s Seattle Chapter and served as its President twice. She was also President of LMA’s West Region Board in 2019. She holds a B.A. from Boston University and is a frequent speaker on law firm coaching and business development. 

Get to Know Melissa

A blue icon with rounded corners, representing a messaging or chat app.
Black and white digital icon of a hospital with a large letter 'D' and a plus sign.

What Clients Say

Coaching That Drives Measurable Growth

Melissa partners with professionals at every level to clarify goals, prioritize relationships, and maintain strong momentum.

Let us know what you’d like to explore, and we’ll connect you with the next step.