Rich
Bracken
Senior Advisor
Rich Bracken is an executive coach and consultant with more than 20 years of experience helping professionals elevate their leadership, business development, and client relationship skills.
With a background as an in-house marketing and business development executive at major law firms, he understands firsthand the challenges professionals face and how to navigate them with clarity and confidence.
As a Senior Coach with PipelinePlus, Rich works with attorneys, executives, and teams to improve performance through emotional intelligence, strategic communication, and client-focused growth. His coaching combines empathy, data-driven insights, and practical tools to help clients lead with confidence and achieve sustainable results.
Rich has advised Am Law 200 firms, Fortune 100 companies, and global legal teams, drawing on his expertise in legal marketing, client service, and leadership development. He is also a contributing faculty member with LegalOps.com and a regular writer for Law.com, JD Supra, and Attorney at Work.
A nationally recognized keynote speaker and media contributor, Rich has been featured by ABC, ESPN, Thrive Global, and Goalcast. Outside of work, he’s a marathon finisher, music lover, former touring DJ, and lifelong advocate for personal growth. His approachable, energetic style makes him a trusted coach and advisor to professionals at every level.
Get to Know Rich
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It all starts with believing in yourself. You can have the best BD strategies, but without self-confidence, they won’t stick. I work with clients to build that inner belief while layering in practical, tailored tactics. It’s about creating a foundation where you feel ready to take on new opportunities and grow your practice authentically.
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I’ve learned that emotional intelligence is the key to unlocking real change. Early on, I focused heavily on tactics, but now I blend active listening, empathy, and direct guidance to meet clients where they are. This approach helps professionals not just grow their skills but sustain success by aligning BD with who they are and how they operate.
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I work with lawyers, consultants, and other professionals who want to build stronger client relationships and grow their book of business. Whether you’re new to BD or looking to level up, I focus on understanding your goals, strengths, and challenges to create a plan that feels personal and effective—helping you connect with clients and referral sources in a way that’s genuine.
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Success is when a client starts seeing BD as an extension of themselves, not a chore. It’s watching someone gain the confidence to reach out, secure a new client, or expand an existing relationship because they trust their approach. Whether it’s landing a big matter or building a stronger network, I’m there to celebrate those wins and guide the next steps.
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I’m wired to care deeply about the people I work with—it’s why I love coaching. Whether I’m speaking to a crowd of thousands or working one-on-one, seeing someone light up as they gain confidence and make progress is what drives me. Helping professionals achieve a breakthrough, big or small, is why I do this.
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My experience as a keynote speaker has taught me the power of genuine connection. I bring that same energy—caring deeply about your success—to every session. Whether it’s 1-1 or a group, I’m all in, listening closely and pushing you to grow in a way that feels true to you. It’s about making a real difference, every time we talk.
What Clients Say
Coaching That Drives Measurable Growth
Rich partners with professionals at every level to clarify goals, prioritize relationships, and maintain strong momentum.
Let us know what you’d like to explore, and we’ll connect you with the next step.