Mastering The Middle & End

A strong email opener is important, but don’t forget the middle and end. In this video, author David Acker shares practical tips for making your email content more relevant and response-worthy.

You’ll learn how to guide recipients to the most meaningful parts of shared content, show that you’ve considered their needs, and close with a clear, engaging question that invites a reply. Small tweaks in structure can make a big difference in getting the conversation started.