Pipelineplus Blog

Insights for Relationship-Driven Growth

Actionable strategies for professional services leaders who value relationships as much as revenue. Whether you're building business, refining strategy, or optimizing profitability, these articles focus on what moves the needle.

Strategic Planning, BD Coaching Lauren Martinez Strategic Planning, BD Coaching Lauren Martinez

The Current State of Business Development

In early June, I discussed the state of business development with a group of legal marketing and business development experts during a virtual session of the LSSO Global Sales Summit. They were candid when asked about how their firms are currently faring in three critical areas: lead sourcing, lead tracking, and new business forecasting.  

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