Pipelineplus Blog
Insights for Relationship-Driven Growth
Actionable strategies for professional services leaders who value relationships as much as revenue. Whether you're building business, refining strategy, or optimizing profitability, these articles focus on what moves the needle.
Do You Have What It Takes to Create Collaborative, Cross-selling Teams?
Your firm is leaving millions on the table—35% of single-practice clients walk away, while those using multiple services stay. Stop the bleed: discover how to break cross-selling barriers and turn collaboration into your firm’s biggest profit driver.
What Law Firm Growth Means Now
Law firms are shifting from reactive growth to strategic expansion—prioritizing key clients, smarter laterals, and hidden-network recruiting. Discover how marketing and BD teams hold the untapped connections that drive real growth.
Advancing Business Development Maturity – A Roadmap for Long-Term Success
Is your firm stuck in reactive business development—or building a revenue-driving machine? Discover the 5-stage maturity roadmap that transforms sporadic networking into systematic, firm-wide growth.
Advisor Spotlight: Kip Guthrie, MBA
With over 30 years of experience, Kip has helped law firms and professional services organizations grow their businesses and strengthen leadership
Is Your Law Firm AI-Ready? Preparing for the Inevitable Shift in the Legal Industry
As AI continues to advance at an exponential pace, law firms must confront an uncomfortable reality: AI-driven efficiencies challenge the very foundation of the traditional billable hour model. The legal profession is on the brink of a seismic shift, and while it’s tempting to view AI as a distant disruptor, the truth is, firms need to start planning for the impact of AI today. The next five years will determine which firms thrive and which are left behind.
Insider Insights: How to Secure Your 2025 Marketing Budget for Law Firms
Here are some strategic moves to ensure you get the most out of your 2025 budget while keeping your firm’s leadership aligned and confident in your direction.
Business Development Simplified: How to Leverage Cross-Selling for Revenue Growth
Cross-selling is one of the most effective tactics available to firms today. Those who integrate it into their business practices are much more profitable than traditional firms and produce higher client lifetime-value than siloed firms.
Six Steps to Successful Strategic Planning
Many individuals, practice groups, and firms create strategic plans in Q4 only to have implementation stall several months into the new year. Incorporating the right steps now is essential whether you are creating a firm-wide strategic plan, a plan for a practice group, or an individual partner. Following are a few tips to get you started.
Maximize Your Impact This Budget Season With These Seven Tips
Budget season can be a stressful time. With so many moving parts, it can be difficult to keep track of everything and make sure that the budget reflects the firm’s priorities. Here are 7 tips, to help you get through budget season with ease.
Strategic Thinking for Business Development
When you think about your career 5–10 years from now, what do you envision? Are you partnering with top-tier companies on high-stakes work, or serving a broad base of local clients? Are you traveling the world or home for family dinners? Whatever your goals, your path will be strongest when it reflects your authentic self and plays to your natural strengths.
Webinar Recap: Calibrating BD Strategies to the Economy
We recently presented the webinar “Calibrating BD Strategies to the Economy,” where we discussed what firms can learn from the last economic slowdown and the past two years and how can we apply those lessons to 2023, especially as marketing and business development leaders work through the budgeting process.
What Will Business Development Look Like in 2023?
With markets softening, it’s very likely that client demand will weaken in the coming months. So, many firms are turning their attention back to business development.