Dorsey & Whitney Drives Growth Through Pipeline Management and Coaching Support

In this case study, Dorsey & Whitney implemented PipelinePlus’ coaching and pipeline management program to create a consistent, measurable approach to business development. Within six months, attorneys generated $3M in new business using The Short List Method and the PipelinePlus TRACKER. The initiative strengthened accountability, boosted collaboration across practice groups, and established a clear BD process that drives ongoing growth.