McLane Middleton Increases BD Activity Through Coaching and Pipeline Management

Case Study - Coaching
Written By Alyssa Browning

In this case study, McLane Middleton—a premier New England law firm—boosted business development activity and cross-selling effectiveness through the PipelinePlus Group Coaching Cohort, where structured coaching and use of the PipelinePlus TRACKER tool led 88% of participants to increase BD activity and 75% to become more proactive in identifying cross-selling opportunities.

Alyssa Browning
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