Driving Measurable Growth Through Tech-Enabled Coaching

In this case study, Winston & Strawn shares how it partnered with PipelinePlus to equip a select group of partners with the structure, support, and tools needed to meaningfully grow their practices. By combining coaching with the PipelinePlus Tracker app, the firm saw a significant lift in business development activity, cross-industry visibility, and origination. With over 90% adoption among participants and $12.4M in new revenue generated, the initiative delivered measurable impact—and earned firmwide endorsement. Learn how Winston & Strawn is building on this momentum with a second coaching cohort and a culture of sustained business development.