pipelineplus Guides & Whitepapers
Unlock Smarter Business Development
Explore PipelinePlus’ guides and whitepapers, designed to deliver practical, actionable strategies that help attorneys and consultants grow their practices with confidence and clarity.

A Systematic Approach for Business Development (White Paper)
"A Systematic Approach to Business Development," outlines a six-step approach that business developers can use to ensure results.

The 2022 State of Professional Services Marketing and Business Development Teams
This industry study examines survey responses of marketing and business development professionals at 247 primarily U.S.-based law, accounting, financial services, engineering, and consulting firms.

Make Your Business Development Bloom with A Systematic Approach
Once you put a business development system in place, you can follow it step-by-step to build an effective base of prospects, clients, and referral sources.

The 2021 State of Business Development Coaching & Training at Law Firms
In this white paper, learn about maximizing lawyer buy-in, marketing bandwidth, and overall ROI of your business development coaching and training initiatives.

A Systematic Approach for Business Development
This white paper outlines a six-step systematic approach to business development that business developers can use to ensure results.

Investing in Rainmakers: The ROI of Business Development Training (2014)
In the Spring of 2014 we conducted our second annual market-wide survey on the effectiveness of business development training and coaching programs at law firms. We wrote a white paper based on our findings including a series of recommendations on how to increase the ROI of law firm coaching and training programs.

Investing in Rainmakers: Do Business Development Training Programs Yield ROI? (2013)
In the Spring of 2013 we conducted a survey of North American law firms to identify the types of business development training programs they utilize with the objective of uncovering protocols that yield a positive return on investment for the firm. We wrote a white paper based on the survey findings and identified a series of best practices for designing, launching and overseeing a profitable BD training program in the legal industry.