Ep.32 - "Helping Lawyers Understand the BD Process" with Barbara Malin
Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.
Tune in to hear them discuss:
Barbara’s unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach
Jackson Walker’s unique position in the market and how they use it to differentiate
How Jackson Walker generates referrals through involvement in a law firm network