Ep.38 - "Using Competitive Intelligence To Drive Change" with Marcie Shunk

BD Maturity Scale
Written By Alcyone Reserve

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast.

In this episode:

  • How today’s law firms can leverage competitive intelligence to make better-informed business decisions

  • Marcie’s approach to CI that includes both internal and external metrics and intelligence

  • An overview of cutting-edge tools that firms can use to obtain and oversee competitive intelligence

  • The role of law firm leaders in shepherding data-driven change

Alcyone Reserve

Alcyone Reserve is a Port Townsend-based brand and multimedia studio specializing in Squarespace website design, video production, event displays, and branding. Led by Alex Liberato, we craft clear, compelling visuals and digital experiences that help businesses shine. Whether creating user-friendly websites or eye-catching marketing materials, we bring a creative, thoughtful approach to every project.

https://www.alcyonereserve.com
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Ep.37 - "Why Innovation is Overhyped at Law Firms" with Kathryn Whitaker