Ep.40 - "Fostering an ROI Culture" with Jennifer Griffin Scotton

Profitability
Written By Alcyone Reserve

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

  • How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds

  • How these individual funds encourage collaboration and accountability amongst the lawyers

  • The impact of separating BD and marketing spends to improve marketing department agility

  • Brooks Pierce’s approach to maintaining BD momentum at the practice area level through goal-based reporting

Alcyone Reserve

Alcyone Reserve is a Port Townsend-based brand and multimedia studio specializing in Squarespace website design, video production, event displays, and branding. Led by Alex Liberato, we craft clear, compelling visuals and digital experiences that help businesses shine. Whether creating user-friendly websites or eye-catching marketing materials, we bring a creative, thoughtful approach to every project.

https://www.alcyonereserve.com
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Ep.41 - "Growing Leaders in your Marketing Dept." with Trish Lilley & Kevin Iredell
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Ep.39 - "Reverse-Engineering Your Strategic Plan" with Tim Corcoran