Ep. 100 - Integration Is a Philosophy: Rethinking the CMBDO Role

Join Hannah Smith in this episode of The Market Leaders Podcast as she welcomes Bree Metherall, Chief Marketing & Business Development Officer at Stoel Rives, for a conversation on the evolving CMBDO role and what true integration between marketing and business development really looks like.

Bree shares why integration is more than an organizational structure. It's a leadership philosophy. Together, Hannah and Bree explore how curiosity, collaboration, and a shared understanding of business objectives create stronger teams, better client outcomes, and more strategic decision-making across the firm.

Tune in to discover why the future of the CMBDO role depends less on organizational charts and more on creating a culture where collaboration, strategic thinking, and commercial understanding drive firm growth.