Pipelineplus Blog

Insights for Relationship-Driven Growth

Actionable strategies for professional services leaders who value relationships as much as revenue. Whether you're building business, refining strategy, or optimizing profitability, these articles focus on what moves the needle.

Technology Lauren Martinez Technology Lauren Martinez

Business Development Simplified: Pipeline Forecasting

At many traditional firms, financial measurement focuses on lagging indicators like topline revenue, realization, and net profit. These are critical indicators, but firms that want to take a meaningful step forward need to pay just as much attention to a leading indicator known as pipeline forecasting.

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Technology Lauren Martinez Technology Lauren Martinez

Build Better Business Referral Sources with These 4 Tips

Referrals are one of the most effective ways to generate new business leads. When someone refers you to a potential customer, they are essentially vouching for your credibility and expertise. But building a strong network of referral sources takes time and effort. In this article, we’ll share four tips to help you build better business referral sources.

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Technology Lauren Martinez Technology Lauren Martinez

How to Find High-Value Leads and Turn Them Into Clients

As a seller-doer, finding high-value leads is crucial to your career growth and the success of your firm. High-value prospects are those who are most likely to convert and become long-term clients.  Finding these prospects can be challenging, especially if you don’t know where to start. The following are some proven strategies for identifying high-value leads and converting them into loyal clients.

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Technology Lauren Martinez Technology Lauren Martinez

Are All Leads Equal? No.

If you’re a seller-doer, you know that generating business development leads is essential to growing your book of business and the firm. However, not all sales leads are created equal, and it’s important to understand the difference between good and bad leads.

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