Fostering Business Development at Every Career Stage

In this case study, Florida-based Williams Parker outlines how it partnered with PipelinePlus to expand business development capabilities across the firm, from seasoned partners to junior associates. Through structured coaching programs and ongoing use of the PIPELINEPLUS platform, attorneys gained clarity, accountability, and actionable strategies tailored to their goals. The firm has since cultivated a culture of continuous growth, where business development is reinforced by peer support and long-term momentum.