The Four Reductions

Want to make your pitch more persuasive? In this video, we introduce the RISE framework—Risk, Inefficiency, Stress, and Expense—as a powerful way to communicate the value of your services.

Clients are more motivated by reducing pain than chasing upside, so framing your solution around what it eliminates rather than just what it adds can make a stronger impact. Show prospects how you help them avoid problems, save time, reduce stress, or cut costs, and they’ll be far more likely to buy.