Conversations Where Business Development Meets Real-World Strategy
The Market Leaders PodcastJoin David Ackert, Founder of PipelinePlus, as he uncovers actionable insights from top performers in professional services. Each episode delivers concrete lessons you can apply immediately—whether you're growing a firm or advancing your career.
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Subscribe on Your Favorite Platform:Ep.83 - Data-Driven Marketing and Business Development in the Legal Industry with Koree Khongphand-Buckman
David Ackert sits down with Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner LLP, to explore the world of data-driven marketing and business development in the legal industry. Together, they dive into the challenges law firms face when implementing a data-driven approach and how Foley & Lardner effectively utilizes data to target key sectors, share best practices, and enhance the overall client experience.